Debbie Abergel: How She Transformed Nadel into a $200 Million Promotional Products Agency

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Kings of Swag with Jeremy Parker

Jeremy Parker

10 episodes

1 week ago

Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepreneurial inspiration, tune in and discover what’s possible.

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Entrepreneurship

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Debbie Abergel: How She Transformed Nadel into a $200 Million Promotional Products Agency

Kings of Swag with Jeremy Parker

41 minutes 35 seconds

3 months ago

Debbie Abergel: How She Transformed Nadel into a $200 Million Promotional Products Agency

🎯 From Part-Time Finance to $200M+ Revenue: The Debbie Abergel Story

Join us for an inspiring conversation with Debbie Abergel, Chief Strategy Officer at Nadel, who transformed a struggling promotional products company into one of the industry's most sophisticated agencies. In this candid interview, Debbie shares her remarkable 25-year journey from a part-time finance role to driving 62% revenue growth and breaking the $100M barrier.

What You'll Learn:

• How to transition from "distributor" to "marketing agency" positioning

• The mindset shift that drove The Needle from $50M to $200M+ in revenue

• Why fear cripples growth and how to overcome industry limitations

• The evolution from commodity selling to strategic brand partnerships

• How COVID elevated the promotional products industry's legitimacy

• Building confidence through company culture and physical space design

0:00 - 2:30 - Introduction to Debbie's background

2:31 - 8:00 - Accidentally entering the promotional products industry

8:01 - 15:30 - Recognizing the industry's transformation potential

15:31 - 22:00 - Building Nadel into a premium agency

22:01 - 35:00 - The importance of confidence in client relationships

35:01 - 41:43 - Future opportunities in promotional products

Debbie's story proves that with vision, tenacity, and the right strategic approach, you can elevate any business—and an entire industry—to new heights. Whether you're a distributor looking to evolve, an entrepreneur seeking inspiration, or an industry professional wanting to understand where we're headed, this conversation offers invaluable insights.

About Debbie Abergel: Chief Strategy Officer at Nadel, instrumental in growing the company from under $50M to over $200M in annual revenue. Known for transforming Nadel from a traditional distributor into one of the promotional products industry's most respected marketing agencies.

🛎️ Subscribe for more conversations with industry leaders who are reshaping promotional products and entrepreneurship.#PromotionalProducts #Entrepreneurship #BusinessGrowth #MarketingStrategy #Leadership