Take the Great Wealth Heist Assessment, and check out our other resources:https://linktr.ee/kingdomroi🔐 Discover how unconscious manipulation in financial systems is robbing families of their legacy. In this episode, Eric and Chris expose the ROI lie, reveal the pitfalls of unchecked optimization, and introduce the critical need for advocacy in wealth planning. If you’re a business owner or legacy-minded family, this episode will change how you think about wealth forever.👇 TIMESTAMPS:00:00 – Why 70% of businesses fail after one generation00:38 – “Postponing joy”: The hidden cost of chasing ROI01:15 – Why Eric re-centered the Kingdom ROI team around vision03:00 – When your team doesn’t know your “why” — leadership wake-up call04:15 – Love as the foundation of advocacy05:55 – Vision leaks: the John Maxwell principle06:48 – The ROI Lie: Why more money won’t give you peace08:10 – Why we give away our best ideas09:45 – Scarcity mindset sneaks in — even with more money11:10 – God’s economy vs fear-based planning12:30 – Orphan vs Son: how you think impacts how you live13:30 – What the Great Wealth Heist really looks like14:15 – The industry’s bias toward “solutions” and transactions15:10 – Why fear-based selling dominates the financial world16:15 – The problem with “checking the box” on planning17:30 – The stats don’t lie: 90% of wealth fails by the third generation18:45 – What no one tells you about “great” legal strategies20:00 – Real story: How good planning can still ruin your kids22:10 – Optimization without intention = future regret23:00 – The hidden cost of poor advocacy24:00 – Reevaluate what matters: clarity before optimization25:15 – Why your attorney or CPA might not be your advocate26:30 – How advocacy changes your financial outcomes27:10 – Better ROI from better intention — real stories28:30 – Dynamic plans: realigning as life and relationships evolve29:20 – Advocacy helps creators keep creating30:30 – “Return on Intention” leads to more than just profit31:00 – We’re all building puzzles… without the cover32:20 – The world is optimizing without any long-term vision33:00 – The high cost of not having an advocate34:20 – What lifetime inheritance really means35:00 – Free knowledge… but will you take action?📣 TAKE ACTIONDon’t just check boxes. Start building your 100-year legacy with intention.✅ Subscribe✅ Share this episode🎧 Listen on Apple | Spotify | YouTube https://linktr.ee/kingdomroi#KingdomROI #WealthHeist #ReturnOnIntention #GenerationalWealth #FaithBasedFinance #BusinessLegacy #AbundanceMindset #FamilyGovernance