What if your team isn’t resisting change, but resisting being changed? In this episode, Ethan and Justin explore why people push back on innovation, even when it clearly improves their work. From AI workshops to leadership missteps, they share firsthand stories and powerful frameworks that challenge how you think about transformation. They introduce a surprising change management matrix that reveals the difference between directing and shaping outcomes, and why the method matters more than the message. If you're frustrated by resistance in your business, this episode offers a new lens and a better path forward. What you will learn in this episode: How to introduce AI or automation without triggering fear in your team How to spark a mindset shift using small wins How to use the six images of change to guide transformation How to avoid the number one leadership mistake during change How to support your team through the emotional change curve Questions answered: Why do people really resist change, even when it's good for them? What’s the difference between controlling and shaping outcomes? How can leaders encourage teams to embrace new tools like AI? What can you do when a change plan starts going off the rails? How can you lead without draining your team's willpower? Listen to the full episode on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you found value in this conversation, share it with someone navigating change and leave a review to help others discover King Moves.