In this episode of KIMecast, we sit down with Chris Rounds, Associate Director of Performance Enhancement for Arizona Men’s Basketball, to explore his philosophy behind athlete durability, return-to-play protocols, and building elite basketball players from the inside out. Chris shares insights from over two decades in elite collegiate programs—from his early days at Kentucky to leading performance in the Pac-12 and Big 12. With a focus on injury prevention, load management, and smart strength programming, Chris challenges conventional lifting norms and emphasizes the value of consistency, simplicity, and relationship-based coaching. A must-listen for anyone working in high-performance sport.