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In the past few days Kim Kardashian made headlines confirming the launch of Skims Beauty, signaling a major move in the evolution of her business empire. On the Call Her Daddy podcast on October 15 she revealed that Skims Beauty will debut next year and described it as a project she is “super excited about” and boldly called it “so f***ing major.” According to Kim this new line will combine fragrance make-up and other products under the Skims brand, reviving some beloved items from her previous KKW Beauty label. She emphasized that nostalgia is playing a key role, telling fans “the lip liners are coming” and promising to bring back what really worked in her earlier launches. Earlier this year in March Skims acquired SKKN by Kim from Coty, consolidating her brands under one umbrella. By June, she shut down SKKN by Kim after just three years, all part of a bigger pivot to focus on Skims Beauty. This marks another chapter after the previous closure of KKW Beauty and KKW Fragrance in 2021 and 2022. The rollout signals the full-circle return of Kim as a power player in the beauty space with Skims—a shapewear brand that’s rapidly expanded into lifestyle and now cosmetics. Since July Skims has already dipped into beauty tools with the Seamless Sculpt Face Wrap, a jawline-sculpting product that drew mixed reviews and fed into viral contouring trends. Social media is abuzz with fans dissecting Kim’s podcast tea and speculating about the return of old favorites and potential new product categories. The appeal here is the promise of resurrecting the “best of KKW” while tapping into fresh momentum: anticipation is already fueling headlines and trending hashtags across Instagram and X, with beauty circles keenly watching for sneak peeks and influencer seeding. Business analysts describe the strategic consolidation of her skin care and beauty lines as a clever approach to strengthen Skims’ brand equity and further leverage Kim’s celebrity status for future launches. For now, speculation centers on whether Signature KKW formulas and shades will return and how Kim intends to disrupt the current beauty landscape against rivals like Fenty and Rare Beauty. The move is seen as one of her most significant business activities of 2025 likely to have a lasting impact in the industry. There are no confirmed public appearances or campaigns tied to the announcement in recent days beyond the podcast interview though investors and fans are anticipating Skims Beauty’s formal launch event details possibly early next year.
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