In this inaugural episode of the Killer Kontent Podcast, the host Milton Lawrence Jr repaves the foundation for content marketing for small business owners, influencers and experts. No longer can we throw mud up on the wall to see what sticks. We must be calculated and strategic while serving those that we want to sell to.
We all start businesses to make money and to have a greater impact. In order to achieve that goal, a product or service must be exchanged for currency. Major corporations are waking up to the fact that content can not be king without context. To have true context requires us as business owners to recalibrate our thinking to servitude selling which puts connection before the transaction.
Content Marketing can change your business and your life but you will have to learn how and that is why we created the Killer Kontent Podcast.
About The Host
Milton Lawrence, Jr. is a renowned international lifestyle photographer and cinematographer and host of the Killer Kontent Podcast. He is also the founder of the game-changing Milton Lawrence Content Creation Agency - the go-to solution for visual branding and storytelling.
Originally from the inner city of Baltimore, MD, with West Indian roots from the beautiful island of Trinidad, Milton has amassed over a decade of experience capturing the beauty and humanity of life through a single lens. His evolution in business has taken him from shooting pictures in nightclubs and weddings to be one of the industry’s most sought-after experts in story selling, creative direction, and content strategy.
Milton’s uncanny skill to balance edge, culture, and creativity in visual presentations have afforded him the opportunity to serve big brands and organizations including AT&T, CNN, the National Museum of American History, Ernst & Young, Northrop Grumman, the National Press Club, Inovalon, The Ritz Carlton, the National Society of Black Engineers, Yahoo! and Visa. His work has also been featured in ESSENCE, MunaLuchi Bride, The Knot, Black Enterprise, and the TODAY show.
You can learn about Milton at www.facebook.com/groups/killerkontentpodcast