Join New York Times bestselling and award-winning children’s book author Joanna Ho, and children’s book author Caroline Kusin Pritchard as we dive into storytelling - the craft, the industry, the creative life - with fellow kidlit authors, publishing professionals, and folks outside the children’s book world. Storytelling happens in many spheres beyond books, and we will draw insights and connections from all over to improve our craft and lives as writers.
Grab a drink, cozy up and explore storytelling with creative minds inside children’s publishing and beyond.
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Join New York Times bestselling and award-winning children’s book author Joanna Ho, and children’s book author Caroline Kusin Pritchard as we dive into storytelling - the craft, the industry, the creative life - with fellow kidlit authors, publishing professionals, and folks outside the children’s book world. Storytelling happens in many spheres beyond books, and we will draw insights and connections from all over to improve our craft and lives as writers.
Grab a drink, cozy up and explore storytelling with creative minds inside children’s publishing and beyond.
Ep. 21 Finding Audience: Emily Lyman on Reframing Self-promo and Why Good Marketing is Storytelling
Kidlit Happy Hour
54 minutes 17 seconds
1 year ago
Ep. 21 Finding Audience: Emily Lyman on Reframing Self-promo and Why Good Marketing is Storytelling
Some highlights from our conversation with marketing guru Emily Lyman:
Reframing self-promotion as a celebration with your community
Individuals understand their “brand”
Good marketing IS storytelling
Why sharing your values, even if controversial, generates more loyal connections and community
Empathetic marketing
Emily spent nearly a decade working in-house with global publishers such as Penguin Random House and Simon & Schuster managing both corporate and title marketing initiatives. Emily is now the CEO and Founder of Branch and Bramble, a digital marketing company. As an award-winning data artist, Emily specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Penguin Random House. She's worked with companies with household names to individual authors just trying to get their books out in the world. She also runs the Mountain Brook Inn in the Catskills in upstate New York.
Branch and Bramble
Book influencer guide
IG @emilylyman
LinkedIn @Emily Lyman
Kidlit Happy Hour
Join New York Times bestselling and award-winning children’s book author Joanna Ho, and children’s book author Caroline Kusin Pritchard as we dive into storytelling - the craft, the industry, the creative life - with fellow kidlit authors, publishing professionals, and folks outside the children’s book world. Storytelling happens in many spheres beyond books, and we will draw insights and connections from all over to improve our craft and lives as writers.
Grab a drink, cozy up and explore storytelling with creative minds inside children’s publishing and beyond.
