Welcome to the Kickstart Commerce podcast where we share search marketing and domain investing strategies to help grow your business. In today's episode, our guest is Jonathan “JT” Tenenbaum — Host and Executive Producer of DomainSherpa.com, and Chief Operating and Officer and General Counsel of MediaOptions.com.  Today JT and I discuss: How he went from spitting bars by night to passing the bar by day, and how a background in legal landed him into legal and operational roles in the domain industry. Next, we discuss how Media Options is expanding beyond domain names to the all-encompassing umbrella of digital assets. JT shares his vision for how DomainSherpa will expand its programming from interviews and Sherpa reviews to a broader network of topics — NFTs, Crypto, Sports, and more. We then discuss the parallels between the buying and selling of domains and the Bored Ape Yacht Club NFTs. We also talk a bit about sports, money, and life lessons. Last but not least, JT explains why I’m still awaiting a NameJet t-shirt to be delivered to my doorstep. In closing, don’t forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher, or however you desire to listen. 😍 Last but not least, please visit KickstartCommerce.com and DNAdverts.com to learn more about search marketing and domain investing ideas to grow your business.