In this episode of Kickin’ Assets, we sit down with Jonah Fry, Owner and Creative Director of Lettuce Media, the production company behind this very podcast. Jonah shares his journey from making skate videos as a teenager to leading one of the Gulf South’s most innovative video production teams. He opens up about how Lettuce Media began, the lessons learned through creative entrepreneurship, and how structure, teamwork, and the EOS system have helped shape their growth. Jonah’s story is an ho...
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In this episode of Kickin’ Assets, we sit down with Jonah Fry, Owner and Creative Director of Lettuce Media, the production company behind this very podcast. Jonah shares his journey from making skate videos as a teenager to leading one of the Gulf South’s most innovative video production teams. He opens up about how Lettuce Media began, the lessons learned through creative entrepreneurship, and how structure, teamwork, and the EOS system have helped shape their growth. Jonah’s story is an ho...
Kickin' Assets Episode 13: From Firehouse to Fortified with Aldo Russo
Kickin' Assets
54 minutes
1 month ago
Kickin' Assets Episode 13: From Firehouse to Fortified with Aldo Russo
Born in the Dominican Republic and raised across the East Coast and Louisiana, Aldo Russo shares how adversity—from major sports injuries to 4:30 a.m. grind sessions—shaped his mindset as a firefighter, Apple alum, and now franchise owner in home inspections. He and host John trace the leap from steady paychecks to entrepreneurship, the soft skills that matter (empathy, psychology, communication), and how Aldo scaled beyond inspections into IBHS Fortified projects that reduce risk and can low...
Kickin' Assets
In this episode of Kickin’ Assets, we sit down with Jonah Fry, Owner and Creative Director of Lettuce Media, the production company behind this very podcast. Jonah shares his journey from making skate videos as a teenager to leading one of the Gulf South’s most innovative video production teams. He opens up about how Lettuce Media began, the lessons learned through creative entrepreneurship, and how structure, teamwork, and the EOS system have helped shape their growth. Jonah’s story is an ho...
