Yara Khoury Nammour interviews London-based Lebanese designer Samar Maakaroun. They discuss at length her journey into the field of branding and lettering, her work at Pentagram studio in London and what it means to be the first Lebanese partner in the studio. They cover her independent project on lettering "29 Words for 29 Letters" – playing with meanings, writing systems, and animation, to build a playful and experimental multicultural glossary, and embracing the multiplicity and complexity that comes from thinking in and working with two languages, and in a diasporic context. Samar discusses a special book project for the charity SkatePal and how the timing of the project lent it a different and more poignant political urgency. The discussion ends with a conversation about AI and how it can be supportive of designers' work, but also how it can be misused.