Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.

Catch every episode in the series to get the full picture, and put these moves into play by Monday.

Summary:

When a listing goes stale, it's a signal that the current strategy is missing the mark. This episode provides real estate agents with a tactical blueprint to generate massive buyer demand and revive interest in properties that are slow to sell. We break down the four critical steps—from aggressive pricing and presentation pivots to creative marketing and targeted reintroduction—that top agents use to reset the clock and turn a languishing listing into a successful closing.

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