Kendrick Lamar BioSnap a weekly updated Biography.
Let’s start with what’s making the loudest noise right now. Kendrick Lamar, along with Travis Scott, has just set a U.S. rap record: their 2016 collaboration “goosebumps” is now officially the highest-certified rap song in history, certified 17-times platinum by the Recording Industry Association of America—that means over 17 million units moved in the U.S., surpassing Drake’s “God’s Plan.” Hypebeast and Rolling Out both confirmed the milestone, noting that “goosebumps” now sits among a rare handful of songs across all genres to reach this status. The track also debuted strongly back in 2016, breaking into the Billboard Hot 100 and topping the Rhythmic chart, but its longevity is what’s truly remarkable—a textbook case of a slow-burn hit becoming a cultural landmark.
On the live front, Kendrick is currently on the road in South America, drawing massive crowds. Just days ago, he headlined at Estadio River Plate in Buenos Aires, and tonight, October 7, he’s set to perform at Estadio Monumental David Arellano in Santiago, Chile, with local acts Paco Amoroso and Ca7riel. Concert listings from JamBase and Concerts50 confirm the Santiago show is a hot ticket, part of a broader Latin American swing that’s reinforcing his global appeal. No reports of major incidents or surprises from the stage yet, but fans in the region are treating these shows as bucket-list events.
Grammy season is heating up, and Kendrick is positioning himself for another historic run. According to HOT 97, his latest album GNX—a star-studded affair with features from SZA, Playboi Carti, and Clipse—has been submitted across 11 categories for the 2026 Grammys. The album’s lead track “tv off” is up for Best Rap Song and Best Rap Performance, while the SZA collaboration “luther” is in the mix for Record of the Year, Song of the Year, and Best Melodic Rap Performance. GNX itself is competing for Album of the Year and Best Rap Album, among others. If he sweeps four trophies, he’ll surpass Jay-Z as the most Grammy-decorated rapper in history—a potential career-defining moment. The industry buzz suggests this is one of the most ambitious Grammy campaigns by any artist this year, and if the Recording Academy responds, it could cement Kendrick’s legacy as not just a generational voice, but the defining one.
Social media remains relatively quiet on Kendrick’s personal accounts—his Instagram, @kendricklamar, has over 19.5 million followers but only seven posts total, with engagement rates analysts call “excellent” despite little recent activity. HypeAuditor estimates his Instagram earnings last month between $89,000 and $122,000, though this is just a slice of his overall revenue. There’s no indication he’s launched any major new business ventures or endorsements in the past few days, and his public appearances have been strictly performance-based. Online, some fan debates persist about his rivalry with Drake, but these are recycled takes, not breaking news.
In summary, the past few days have seen Kendrick Lamar etch his name deeper into music history with a record-breaking certification, continue a triumphant global tour, and position himself for what could be the most Grammy-dominated year of his career—all while maintaining his characteristically low-key social media presence. No scandals, no business bombshells, just a steadily building case for rap’s throne.
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