Kendrick Lamar BioSnap a weekly updated Biography.
This past week Kendrick Lamar cemented his place at the very center of the global pop culture conversation. Headlines exploded with the confirmation that Kendrick will headline the 2025 Super Bowl halftime show at the Caesars Superdome in New Orleans this February, with SZA officially joining as a special guest. The NFL and Apple Music made it official with a splashy promotion featuring SZA drenching Kendrick on camera in classic Super Bowl coach-victory style. Industry observers are calling this pairing the most anticipated halftime show since hip hop invaded the big game in 2022.
But the Super Bowl announcement is just the tip of the iceberg for Kendrick. The Grammy Awards this week set social media on fire after Kendrick scored five trophies, including record of the year and song of the year for Not Like Us, the West Coast anthem that has dominated airwaves in 2024 according to PEOPLE magazine. Onstage, Kendrick saluted the legendary West Coast MCs that inspired him and issued a call to young artists to honor the art form and push the culture forward.
Amid all this, Grand National Tour news has been coming in hot. Fans lined up for his ongoing run with SZA, which kicked off last night in Mexico City at Estadio GNP Seguros to a sold-out crowd. Social media buzz leading up to the show was intense, with local media and fans predicting the biggest rap concert in Mexico’s history. The Grand National Tour will roll through major cities across North America, with ticket resale prices climbing on platforms like StubHub and Vivid Seats. Kendrick is also booked for Bogotá in a few days and is expected to smash attendance records there as well.
Riding a wave of anticipation, speculation around a new album has reached fever pitch. Hints began after SZA amplified a post from Devin Malik teasing that a new Kendrick LP is on the way and buzz only intensified after Kendrick dropped a rumored track titled Watch The Party Die via Instagram in September. While Kendrick has yet to confirm any title or date, industry insiders are betting on a surprise album drop near the Super Bowl, pointing to how Usher dropped Coming Home right after his own halftime show.
On the business front, Kendrick’s moves have been measured but strategic. His partnership with Apple Music for the halftime show, his continued association with Top Dawg Entertainment and pgLang, and his ability to command sky-high ticket prices all reinforce his ability to shape the business and creative sides of music on his own terms. In media appearances—including the pre-Super Bowl Apple Music press conference—Kendrick has emphasized the power and staying power of hip hop, while gushing about watching SZA’s career blossom, underscoring his support for peers and collaborators.
Social media platforms are ablaze with fan footage, concert clips, and predictions about the Super Bowl set list, with the words “Kendrick,” “SZA,” and “Grand National Tour” trending just about everywhere. For Kendrick Lamar the past week has not just been business as usual, it’s been a week of headline-making, status-confirming momentum that may set the tone for hip hop—and pop—well into 2025.
Get the best deals
https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI
