California is once again leading the nation on privacy. Governor Gavin Newsom just signed three new laws that will reshape how businesses manage user data, account deletion, and browser-based opt-outs. Together, these laws—the Opt Me Out Act, expanded data broker disclosure requirements, and new social media deletion rules—signal where CCPA enforcement is headed next. Companies should start preparing now, as compliance deadlines are just around the corner.
Hosted by Simone Roach. Based on a blog post by Aaron J. Burstein and Meaghan M. Donahue.
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California is once again leading the nation on privacy. Governor Gavin Newsom just signed three new laws that will reshape how businesses manage user data, account deletion, and browser-based opt-outs. Together, these laws—the Opt Me Out Act, expanded data broker disclosure requirements, and new social media deletion rules—signal where CCPA enforcement is headed next. Companies should start preparing now, as compliance deadlines are just around the corner.
Hosted by Simone Roach. Based on a blog post by Aaron J. Burstein and Meaghan M. Donahue.
Plaintiffs Claim Skechers Emails Create False Sense of Urgency
Kelley Drye Ad Law Access Podcast
2 minutes 43 seconds
2 weeks ago
Plaintiffs Claim Skechers Emails Create False Sense of Urgency
After the Washington Supreme Court ruled that misleading subject lines can violate the state’s Commercial Electronic Mail Act (CEMA), Skechers now faces a similar class action. The lawsuit claims the company created a false sense of urgency by announcing that sales would end — only to later extend them.
This episode explores how the case underscores growing risks around email marketing and why brands should review subject line practices to avoid costly CEMA violations.
Hosted by Simone Roach. Based on a blog post by Gonzalo Mon.
Kelley Drye Ad Law Access Podcast
California is once again leading the nation on privacy. Governor Gavin Newsom just signed three new laws that will reshape how businesses manage user data, account deletion, and browser-based opt-outs. Together, these laws—the Opt Me Out Act, expanded data broker disclosure requirements, and new social media deletion rules—signal where CCPA enforcement is headed next. Companies should start preparing now, as compliance deadlines are just around the corner.
Hosted by Simone Roach. Based on a blog post by Aaron J. Burstein and Meaghan M. Donahue.
