On this week's episode of 'Keeping Up With Data' Emily and James chat to Kate Cook, Head of Analytics at The Lumery.   The KUWD gang were thrilled to sit down with Kate to learn about her journey and how she navigated a career change as a non-technical data professional. They also chatted about coping with imposter syndrome, experiencing burnout and why it’s important to fail!   Kate is a deeply data-driven marketing professional with a passion for quantifying the impact of marketing strategies on commercial and customer outcomes. Commencing her marketing journey collecting scout badges in diverse domains including digital, content, social media marketing, customer lifecycle management, personalisation, experimentation, and brand development, she subsequently transitioned into the world of analytics to bolster her technical competence.   Through her breadth of specialist roles, she’s become a technically adept, strategic professional who knows the art of marrying together brand, data and technology to craft omnichannel customer experiences that drive commercial outcomes.   This is Keeping Up With Data, the podcast that keeps data enthusiasts up to speed with what is happening in the world of data. We bring in the leading minds from the data industry to talk about all things career, news, embarrassing stories, failures, and successes.   This podcast is in partnership with The Black Dog Institute who aim to create a mentally healthier world for everyone. If you wish to support the cause please donate via the link Black Dog Institute - Precision Sourcing   https://www.precisionsourcing.com.au/ Hosts: Emily Nota and James Ross Guest: Kate Cook Powered by Precision Sourcing, award-winning Technology, Data & SAP Recruitment Experts. Production and Artwork: Ciara O'Connor