In this episode of #KatieTalks, I sit down with Bec Dyce, a highly credentialed expert in digital marketing and social media, particularly in the B2B space. Bec shares her insights on how it’s critical for B2B marketers to adapt to the ever-evolving digital landscape, with a focus on leveraging platforms like LinkedIn, TikTok, and podcasts to create meaningful engagement and long-term success. We explore the profound shift in how users interact with search engines, with many now relying on zero-click searches, and what this means for B2B strategies. Bec also emphasizes the importance of delivering real value to collect first-party data as the digital landscape continues to shift. Bec shares a compelling case study from our recent collaboration on a graduate recruitment strategy for a consulting firm. With a modest $1,600 investment in a TikTok campaign, we achieved a 300% increase in views and applications. We discuss the importance of understanding platform demographics and how to maximize ROI in a B2B context. Key Topics Discussed: The Impact of Zero-Click Searches on B2B Marketing: How the rise of zero-click searches is changing the game for B2B marketers and what strategies they should employ to stay ahead. Maximizing TikTok for B2B Campaigns: A case study on using TikTok to drive significant engagement in a B2B setting, resulting in a 300% increase in views and applications, and why this platform shouldn’t be overlooked. The Strategic Role of LinkedIn, TikTok, and Podcasts: How B2B marketers can harness the power of LinkedIn, TikTok, and podcasts to stand out and build lasting connections with their audience. Balancing Privacy and Personalization in Marketing: Strategies for maintaining personalized marketing efforts while respecting user privacy in a rapidly changing digital environment. Tune in to discover: The latest trends and opportunities in B2B social media marketing. How to stay ahead of the curve in a world increasingly shaped by digital innovation. Actionable insights from one of the industry’s leading experts on maximizing your B2B marketing efforts.