We’re joined by Amardeep Parmar, co-founder of Bae HQ, a thriving community for British Asian entrepreneurs. From interviewing tech icons like the founders of Netflix and Twitter to building one of the most authentic founder communities in the UK, Amardeep opens up about the journey behind the headlines.
He shares how he transitioned from corporate consulting to writing, podcasting, and launching Bae HQ—especially after the passing of his father reshaped his purpose. We discuss the power of vulnerability, building brands that outlive you, creating systems that scale, and what successful founders reveal off-air that the public never hears.
If you’re building something bigger than yourself, this episode will resonate deeply.
00:00 – The emotional reality behind “success”
00:42 – Introducing Amardeep Parmar
01:37 – Hosting advice from a veteran podcaster
02:53 – Booking Netflix & Twitter founders
05:16 – Off-air lessons from billionaires
07:07 – His unexpected path into entrepreneurship
08:01 – Writing virally & quitting his job
11:38 – Creating Bae HQ to fill a community gap
13:21 – The impact of his father’s death
15:25 – Why Bae HQ isn’t about him
17:56 – Building systems that outlast founders
20:43 – Emotional honesty as a founder
22:39 – Naming Bae HQ & its inclusive mission
25:36 – Rapid-fire insights: tools, lessons, regrets
28:49 – Advice, AI tools & what he’d do differently
30:05 – LinkedIn messages that miss the mark
33:10 – Picking guests: experienced vs new voices
35:33 – Cutting false or controversial clips
36:35 – Advice he regrets not taking
37:14 – The dream for Bae HQ’s future
38:24 – Wrap-up & final thoughts