
Karibu JEPA Yaps! In this episode, hosts Kudakwashe Mutasa and Shawn Mwenje are joined by Kreeshi Shavdia and Jonah Jjemba to explore how social media has become the ultimate promoter in combat sports. From viral “Creed edits” that inspire 5 AM training sessions to the cultural rise of boxingand MMA across East Africa, the panel dives into how short-form content is redefining athlete motivation, sports marketing, and fan engagement. Together, they unpack what this digital evolution means for the future of combat sports, and yes, they even try their hand at the Creed edit trendthemselves.Hosted by: Kudakwashe Mutasa & Shawn MwenjeGuests: Kreeshi Shavdia & Jonah JjembaResearchers: Edgar Wakaba & Kreeshi ShavdiaProduced by: Kevon Mukabi, Rebecca Tadayo, Brian Mutua & Michael MukiamaFollow us:Instagram: instagram.com/karibujepaTikTok: tiktok.com/@karibujepaLinkedIn: linkedin.com/company/karibu-jepaX (Twitter): x.com/KaribuJEPAReach out: karibu@jepaafrica.com