Pete Kovac is an absolute legend in the advertising world and a founding partner of the iconic agency NKH&W. Pete’s been part of the Kansas City marketing scene for decades, with a career that stretches from working on the client side, to running major agencies, to co-founding one of the most successful shops in town. He’s going to share his take on how the ad industry has evolved, what it really takes to build client relationships that last, and the lessons he’s picked up while mentoring...
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Pete Kovac is an absolute legend in the advertising world and a founding partner of the iconic agency NKH&W. Pete’s been part of the Kansas City marketing scene for decades, with a career that stretches from working on the client side, to running major agencies, to co-founding one of the most successful shops in town. He’s going to share his take on how the ad industry has evolved, what it really takes to build client relationships that last, and the lessons he’s picked up while mentoring...
Send us a text So, three ad guys are sitting around in one of their homes one summer talking about how to create a new approach in the marketing business. No this is not the start of a joke. It’s exactly how the world’s largest agency was born right here in Kansas City. Scott McCormick and his founding partners, John Valentine, and Craig Ligabel, left one firm in Kansas City and started what they hoped would be an early adaptation of a virtual agency with maybe 25 employees and lots of contra...
Kansas City Marketing Legends
Pete Kovac is an absolute legend in the advertising world and a founding partner of the iconic agency NKH&W. Pete’s been part of the Kansas City marketing scene for decades, with a career that stretches from working on the client side, to running major agencies, to co-founding one of the most successful shops in town. He’s going to share his take on how the ad industry has evolved, what it really takes to build client relationships that last, and the lessons he’s picked up while mentoring...
