In this episode of our regular podcast Basic Notions of Metaphysics we provide an account on principle of analogy - a veritable sacred bond of the universe, according to Medieval scientia transcendens. We follow the genesis of this genuinely Christian transformation of the principle already partly known in the ancient world, its relevance in the context of the problem of mediation between equivocal and univocal predication of being, its roots in the doctrine of transcendentals and, ultimately, its nature as the form of the revelation of the presence of God in His creatures.