What Is a Personal Branding Strategy? Let’s start with the basics. A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future. Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar that will guide your daily journey. A carefully planned strategy takes the uncertainty out of your quest for Visible Expertise so that you can concentrate on carrying it out. “Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.” How to start building a Personal brand, Guiding Principles to Build Your Personal Brand