A personal brand is a widely recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.[1] Personal brands may be deliberately modified to reinvent a public persona. This may be to recover from a public embarrassment, or to re-emerge from obscurity. The public perception of authenticity often determines the success of a rebranding. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized EP-1 What is Personal Brand | Introduction to Personal Branding