tokidoki, which translates to “sometimes” in Japanese, is one of the most iconic lifestyle brands today - founded by Italian artist Simone Legno and his partners, Pooneh Mohajer and Ivan Arnold.   

We catch up with Simone Legno, tokidoki’s creative director, in Singapore and talk about the brand's rise, and how it has become the lifestyle icon it is today.   

Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products, including apparel, handbags, cosmetics, accessories, toys and more.   #tokidoki #SimoneLegno