In the pursuit of "making podcasts more discoverable," the podcast industry has welcomed YouTube with open arms. But is the industry misdiagnosing YouTube's role? YouTube isn't just "getting into podcasting" - it's a behemoth that's captured consumer attention at an unprecedented level.
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I don't think YouTube actually cares about "podcasting" as an industry (it's just another content keyword for them). I also think responses like "Let's add video to podcasts" are missing the bigger picture.
This episode contains clips of myself and Jeremy Enns digging into the realities of algorithmic discovery, social media addiction, audio podcasts vs video podcasts, and how the podcast industry might respond to the threat of YouTube as a platform.
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