What if the key to unlocking your entrepreneurial dream isn’t about having a flawless plan, but about having the right mindset to navigate the inevitable chaos? In this deeply insightful episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, host Justin Bizzarro welcomes back Chris and Crystal Green, the dynamic husband-and-wife team behind the fast-growing Texas brand, Skyrocket Coffee. This isn’t just a conversation about coffee; it’s a masterclass in building a business—and a life—with intention, resilience, and a relentless commitment to growth.   Chris and Crystal pull back the curtain on the meticulous craft behind their brand. They dive deep into their decision to focus exclusively on single-origin, certified organic coffee, explaining how this commitment to purity—backed by rigorous testing for molds and mycotoxins—is their ultimate differentiator in a crowded market. Discover the secrets of their air roasting technology, a game-changing method that creates a smoother, richer, and more consistent flavor profile by eliminating the burnt, bitter notes common in traditional drum roasting. This episode is a powerful testament to the idea that a successful business is a direct reflection of personal growth. Chris and Crystal get vulnerable about their journey of self-development, sharing how they transformed their own lives by building consistent, healthy habits, from daily workouts to absorbing knowledge through books and podcasts. They reveal how this shared commitment to becoming the best version of themselves became the unshakable foundation for their business, allowing them to navigate the immense pressures and setbacks of entrepreneurship as a unified team. You’ll also learn their brilliant strategies for building a passionate community from the ground up. Find out how they leverage social media to educate consumers, turning customers into advocates by transparently sharing their entire process, from sourcing beans to live-roasting sessions. It’s a story about creating a brand that stands for something more, with a mission to support literacy programs and make a tangible, positive impact.   Tune in for an inspiring and actionable conversation about turning a shared passion into a thriving enterprise. This is a must-listen for any entrepreneur who understands that the journey to building a great company starts with building a great self.   IG: @skyrocket_coffee   Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast   Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME )   Who is Justin Ryan Bizzarro? – Justin Bizzarro is a serial food, restaurant, technology, media and marketing entrepreneur, who helped build a 24-year-old group of food and restaurant related businesses, he created with his father and business partners out of his family’s basement, in 1998. He is a highly desired business management, personal and athlete growth, free market, food diversity, and entrepreneurial leadership speaker. Justin’s expertise are in human growth, motivation, leadership and management development, health foods and beverages, global lean manufacturing facilities, vertically integrating businesses, food marketing and advertising, supply chain creation and management, direct to consumer fulfillment, transportation and distribution, personal brand building, restaurant development and construction, and entrepreneur acceleration. Justin received his BA in International Business and Management from Dickinson College, in 2002, and his MBA from University of North Carolina - Chapel Hill, in 2014. He is currently pursuing his Master of Divinity in Leadership from Denver Seminary. His leadership and entrepreneur podcasts have positively impacted millions of people across the globe.   Our [ELITE] Food, Farming, Hospitality, Nutrition, and Beverage Entrepreneurs Community: Under [NEW] Construction Blog Anyone?: GorillaBrave Blog Fellowship and Food: GorillaBrave Event