In the midst of significant personal and professional milestones, Justin and Hailey Bieber have found themselves at the center of both celebration and criticism.

### Hailey Bieber's Major Business Milestone

On May 28, Hailey Bieber announced a monumental achievement for her skincare brand, Rhode, which she founded in 2022. Rhode has been acquired by e.l.f. Beauty in a staggering $1 billion deal. This partnership marks a new chapter for the brand, with Hailey taking on the roles of Chief Creative Officer, Head of Innovation at Rhode, and strategic advisor to e.l.f. Beauty. Hailey expressed her excitement and pride, highlighting the alignment between her vision and e.l.f.'s innovative approach[1][2].

Justin Bieber showed his support by sharing a screenshot of Hailey's announcement on his Instagram, though he chose not to add his own comments. The couple's fans were thrilled to see this significant step in Hailey's entrepreneurial journey.

### Justin Bieber's Steamy PDA and Golf Adventures

On the same day as the Rhode announcement, Justin Bieber shared a series of intimate and playful photos with Hailey on Instagram. The steamy PDA shots captured the couple's affectionate moments, with fans praising their love and chemistry. The post also included photos of Justin enjoying a day on the golf course[2].

### Criticism Over "Unsafe Behavior"

However, Justin Bieber has also faced criticism recently for his behavior around their son, Jack Blues Bieber. Fans expressed concern over photos posted by Justin that showed him smoking and using marijuana, even though the child was not directly in the pictures. The backlash centered on the potential health risks to children exposed to secondhand smoke and the overall safety of the environment around their son.

Fans and critics alike called out Justin for what they perceived as "unsafe behavior," urging him to be more mindful of his actions as a parent. Some defenders argued that the child was not present in the smoking photos, but the concern over Justin's habits remains a topic of discussion[4][5].

As the Biebers navigate these different facets of their public lives, it's clear that their fans are closely watching every move, celebrating their successes and holding them accountable for their actions.