This week, Justin and Hailey Bieber are once again at the center of celebrity news and social media buzz, not for their own headlines, but for the complicated web of friendships, business, and past relationships that continue to fascinate fans. The latest spark began over an alleged feud between Hailey Bieber and Selena Gomez, with everyone from gossip outlets to Instagram sleuths weighing in.

At the 2025 Academy Museum Gala in Los Angeles, Hailey made a chic appearance in an espresso brown corset gown, enjoying a girls’ night out with her best friend, Kendall Jenner. Selena Gomez also attended, making her carpet debut as a married couple with Benny Blanco. Despite rumors of tension, the two women avoided a direct run-in, walking the red carpet at separate times. According to Page Six, this careful dance around each other follows months of renewed rivalry and brief periods of amicability.

The latest chapter in the saga started when Hailey gave an interview to the Wall Street Journal, discussing her skincare brand, Rhode, and the competitive landscape in beauty retail. Though Hailey didn’t mention Selena by name, her comments about not feeling competitive with people she’s not inspired by—and annoyance at being pitted against others—quickly went viral. Fans and media outlets interpreted her words as a subtle jab at Selena, whose Rare Beauty brand is a major competitor on the same shelves. Hailey’s spokesperson later clarified that her remarks weren’t specifically about Selena, but the damage was done.

Selena responded on Instagram Stories, urging fans to leave Hailey alone and emphasizing that all brands inspire her. She wrote, Just leave the girl alone. She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance, not intelligence. Be kind. All brands inspire me. There’s room for everyone, and hopefully we can all stop. Selena’s mature, measured response was widely praised, and fans hoped it signaled an end to the drama.

But this wasn’t the first time tensions between the two had simmered online. Despite efforts to show public civility—Selena once asked fans to stop cyberbullying Hailey, and both women have liked each other’s major life announcements on social media—things took a turn earlier this year when they appeared to unfollow each other, rekindling rumors of a feud. The 2023 truce, marked by them posing together at a gala and publicly supporting each other’s milestones, now feels like a distant memory.

Meanwhile, Justin Bieber himself has largely stayed out of the spotlight on this matter, focusing on health and personal projects. But his past with both women—Selena was his longtime girlfriend before his marriage to Hailey—ensures that any development in this ongoing narrative quickly trends online.

On social media, hashtags like haileybiebers and selenagomez trended after the gala, with fans dissecting every detail, from fashion choices to body language and even Hailey’s choice of plus-one. Twitter and Instagram were flooded with screenshots, memes, and opinions about who was the bigger person in the latest dust-up. Some fans lamented the public scrutiny both women face, while others couldn’t resist picking sides.

For now, it seems the peace between Hailey and Selena is tenuous at best, with fans and media alike waiting to see if there’s another twist in this years-long story. What’s clear is that every interview, red carpet appearance, and social media post can reignite the conversation, keeping the spotlight firmly on Justin and Hailey Bieber in ways that go beyond their music or business ventures.

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