Rachel Mansfield is the food entrepreneur, investor, cookbook author, mama and leading voice in social media and her blog, rachLmansfield. Jordan Carpenter is Rachel’s husband and her ”right hand chief”. In each episode on Just the Good Stuff, you’ll hear from their network of influencers, brand founders, wellness experts, industry leaders and various personalities who share the scoop and their inspiring stories with us on how they got to where they are today.
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Rachel Mansfield is the food entrepreneur, investor, cookbook author, mama and leading voice in social media and her blog, rachLmansfield. Jordan Carpenter is Rachel’s husband and her ”right hand chief”. In each episode on Just the Good Stuff, you’ll hear from their network of influencers, brand founders, wellness experts, industry leaders and various personalities who share the scoop and their inspiring stories with us on how they got to where they are today.
Jana Goodbaum - Co-Founder of Happy Wolf On Revolutionizing Kid’s Snacks
Just the Good Stuff
46 minutes 24 seconds
2 years ago
Jana Goodbaum - Co-Founder of Happy Wolf On Revolutionizing Kid’s Snacks
#88: In this episode of Just The Good Stuff we're joined by Jana Goodbaum, the Co-Founder of Happy Wolf! The *NEW* brand of wildly simple snacks for kids. They're nut-free snack bars made from only organic whole-food ingredients…and absolutely none of the "weird" stuff.
Happy Wolf is currently available to order online at their website HappyWolf.com - Use my code RACHL to get 20% off your order!
Here are some of the topics discussed in today's episode:
Happy Wolf - What is it and the background of why Jana decided to launch it
What is Happy Wolf brining to the market that is different than the current options and why no one else is doing what their doing
What made Jana interested in the CPG children's snack category
What concerns Jana about the current children’s snack products and why Happy Wolf is different
Why it’s been so hard to bring lower sugar options to the children’s snack aisle
The process of developing a product and then commercializing it for mass consumption
Whats been the biggest challenges so far in launching a new brand and product
What does the future look like for Happy Wolf
+SO much more!
Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!).
For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com
Just the Good Stuff
Rachel Mansfield is the food entrepreneur, investor, cookbook author, mama and leading voice in social media and her blog, rachLmansfield. Jordan Carpenter is Rachel’s husband and her ”right hand chief”. In each episode on Just the Good Stuff, you’ll hear from their network of influencers, brand founders, wellness experts, industry leaders and various personalities who share the scoop and their inspiring stories with us on how they got to where they are today.
