In this conversation, Dennis Mink and Eyal Grundstein delve into the world of growth marketing, focusing on the importance of personalization in marketing strategies. Eyal shares his extensive experience in the field, discussing how personalization has evolved and its impact on customer engagement and business growth. They explore the challenges marketers face in implementing personalization, especially with limited resources, and how AI can enhance these efforts. The discussion also covers the tools available for marketers to leverage personalization effectively and concludes with insights on the future of marketing in a rapidly changing landscape.