Just Grow With It is the show for founders, creators, and curious doers who are figuring it out in real time. Hosted by Natalie Barbu — creator turned tech founder — this podcast shares the unfiltered lessons from building a business, growing a personal brand, and learning as you go.
Expect honest stories, behind-the-scenes insights, hard-earned lessons, and encouragement to start before you’re ready. From impulsive ideas to intentional pivots, it’s all part of the journey.
If you’re ready to grow with me — let’s get into it 🌱
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Just Grow With It is the show for founders, creators, and curious doers who are figuring it out in real time. Hosted by Natalie Barbu — creator turned tech founder — this podcast shares the unfiltered lessons from building a business, growing a personal brand, and learning as you go.
Expect honest stories, behind-the-scenes insights, hard-earned lessons, and encouragement to start before you’re ready. From impulsive ideas to intentional pivots, it’s all part of the journey.
If you’re ready to grow with me — let’s get into it 🌱
We Burned $1M Before Learning This Pricing Lesson (Don’t Make Our Mistake)
Just Grow With It with Natalie Barbu
17 minutes
1 week ago
We Burned $1M Before Learning This Pricing Lesson (Don’t Make Our Mistake)
Welcome to "Just Grow With It"! In this episode, I share the biggest mistake we made as founders: not charging customers soon enough. We wasted two years and nearly lost our company before learning the hard truth about pricing. If you’re a creator, founder, or entrepreneur, this episode will save you time, money, and heartache.
Newsletter: https://thegrowthlist.beehiiv.com/
00:00 – Why not charging was our biggest mistake
01:00 – The myth of traction vs. real revenue
02:30 – Why free users rarely convert to paid
04:00 – Our failed freemium launch and what went wrong
06:20 – The painful pivot: relaunching with a paywall
08:00 – How charging saved our business
09:30 – Should you charge from day one?
11:00 – Free trial vs. freemium vs. paid: what works
13:00 – The psychology of pricing and perceived value
15:00 – How to set your price and test your model
16:30 – Final lessons and advice for founders
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Just Grow With It with Natalie Barbu
Just Grow With It is the show for founders, creators, and curious doers who are figuring it out in real time. Hosted by Natalie Barbu — creator turned tech founder — this podcast shares the unfiltered lessons from building a business, growing a personal brand, and learning as you go.
Expect honest stories, behind-the-scenes insights, hard-earned lessons, and encouragement to start before you’re ready. From impulsive ideas to intentional pivots, it’s all part of the journey.
If you’re ready to grow with me — let’s get into it 🌱
