#468 Desiree-Jessica Pely, PhD

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Just Get Started

Brian Ondrako

508 episodes

1 day ago

The Just Get Started Podcast is your go-to guide for breaking free from self-doubt, stepping outside your comfort zone, and taking action toward the life and business you truly want. Each episode dives into the real, messy journey of starting something new—whether it's leaving corporate, launching an idea, landing your first clients, or pushing past the mental barriers that try to hold you back. Through tactical insights and raw, relatable conversations, you'll gain the clarity, confidence, and motivation to stop overthinking and to just get started!

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#468 Desiree-Jessica Pely, PhD - Founder of Alfa

Just Get Started

54 minutes 58 seconds

4 weeks ago

#468 Desiree-Jessica Pely, PhD - Founder of Alfa

Episode 468 features Desiree-Jessica Pely, PhD, Co-Founder and CEO of Alfa (Top 50 GTM Startup).

Find Jessica Online:

Website: https://www.getalfa.ai

Linkedin: https://www.linkedin.com/in/pely/

About Jessica:

Desiree-Jessica Pely, PhD, is pioneering a finance-led approach to B2B sales, go-to-market strategy, and revenue growth. As Co-Founder and CEO of Alfa (Top 50 GTM Startup), she leads the development of an AI-driven platform that transforms complex market signals into precise, actionable insights for sales, marketing, and finance teams.

Jessica brings together a PhD in Financial Economics, a background in Computer Science, and hands-on entrepreneurial execution. She has collaborated with Nobel Laureate Richard Thaler, exploring the intersection of behavioral economics and decision-making, and began her career in quantitative finance and predictive modeling.

Her passion for redefining GTM strategy grew from a common challenge: sales teams drowning in data yet struggling to identify the accounts that matter most. Alfa was created to solve this, deploying AI research agents that identify high-value accounts, map markets, and adapt continuously to real-time changes, enabling companies to penetrate markets with precision and scale revenue smarter.

Recognized as the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS, and awarded Salesperson of the Year. Beyond her company, she is an active mentor, investor, and coach, championing the next generation of innovators in SaaS, FinTech, and AI.