Kyle Dozeman: CRO of PubMatic

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Just Fix It In Post!

Sean Rice

19 episodes

1 week ago

Hosted by Sean Rice, a photographer, director, and composite artist with a deep love for all things creative, Just Fix It In Post! dives into the world of creative production through candid conversations with industry pros. Each episode explores their journeys, career successes, and the evolving industry. With a focus on positivity and practical insights, Sean covers everything from ideation to execution. Featuring fun segments like rapid-fire questions and personal reflections, the show aims to inform, inspire, and reconnect creatives to their passion.

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Kyle Dozeman: CRO of PubMatic

Just Fix It In Post!

53 minutes 12 seconds

9 months ago

Kyle Dozeman: CRO of PubMatic

Programmatic vs. Influencer Marketing: Breaking Down Digital Advertising with Kyle Dozeman, CRO of PubMatic

In the ever-evolving world of digital advertising, how do brands decide between programmatic advertising and influencer/content creator marketing? In this episode of Just Fix It In Post!, we sit down with Kyle Dozeman, CRO of PubMatic, to explore the mechanics of digital ad marketplaces, the future of programmatic advertising, and how it compares to the rise of influencer-driven campaigns.

Kyle breaks down the real-time bidding process, explaining how ad space is bought and sold in milliseconds, ensuring brands reach the right audience at the right time. We also dive into the role of AI in ad tech, the importance of data privacy, and how advertisers can make smarter, more efficient media buys.

With influencer and content creator marketing becoming an increasingly dominant force, we contrast its organic, engagement-driven model with the automated, data-heavy world of programmatic. What are the strengths of each? When should brands lean on creators, and when does real-time bidding make more sense?

If you’re curious about how ads actually work, where the industry is headed, and how brands are making these critical decisions, this episode is packed with insights from one of the top experts in the space.

Kyle Dozeman Sites

LinkedIn:h https://www.linkedin.com/in/kyle-dozeman-2b80a3a/

Website: https://pubmatic.com

Works Mentioned in Episode:

Influtential: https://influential.co

Dysrupt: https://www.dysrupt.com

Sources for Information in Podcast

Number of Adtech Companies: https://www.ibisworld.com/united-states/number-of-businesses/digital-advertising-agencies/5889/?utm_source=chatgpt.com

ROAS (Return On Ad Spend) : https://firstpagesage.com/reports/roas-statistics/?utm_source=chatgpt.com

Influencer Marketing Stats: https://www.ibisworld.com/united-states/number-of-businesses/digital-advertising-agencies/5889/?utm_source=chatgpt.com

ROAS (Return On Ad Spend) By Sector : https://aggero.io/how-much-influencer-roi-can-brands-get/?utm_source=chatgpt.com

ANA (Association of National Advertisers) ROI's on Pragmatic Advertising Growth: https://www.marketingdive.com/news/programmatic-efficient-transparent-ctv-marketing-ana/735645/?utm_source=chatgpt.com