On today’s episode of Just Curious Podcast, we have with us Srikanth Acharya. Srikanth is a Founder and CEO of Offineeds. Offineeds is one of the most important trusted corporate gifting companies in India. In this podcast episode, Utsav and Srikanth talked about the Merchandising market in India. Srikanth shared stories about How Star Wars, Marvel, and Barbie sort of movies make 60% of their revenues from the merchandise. Also, he talked about Taylor Swift’s Era tour and how she is earning revenue in millions from just merchandise. Apart from that they talked about the Future of Employment in India. Leadership mental models Srikanth uses in making important decisions and growing a business. Timestamp: 0:00 - Intro 2:32 - Srikanth's Entrepreneurial Journey 5:20 - B2B is a Boring Business 7:30 - Different Skills for Different Scale of Business 10:52 - Content Creation important for Business 14:15 - Facebook Ads are becoming extremely expensive 18:31 - Marvel and Taylor Sweift Merchandise Revenue 22:00 - Different types of Gifting in Business 26:42 - Why Employee Gifting is Important? 29:00 - Future of Jobs/Employment in India 38:55 - Leadership Mental Models of Srikanth 47:25 - Magnify vs Multiply (Two ways to grow a business) 52:15 - Srikanth's 3 CRORE Debt Story - Darkest Phase of his Life 1:00:20 - Harvard makes 18$ Million Dollars of Merchandise 1:03:30 - Merchandising as a Coach/Creator 1:07:38 - Partng Thoughts 1:09:05 - Zero Cost Support - Subscribe, Like, Share and Comment Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel : https://youtube.com/@thespotlightindiaclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious