On today’s episode of Just Curious Podcast, we have with us Devargh Mukherjee. Devargh is a Creative Strategist and Copywriter working at Talented (an advertising agency). Devargh has also worked with Schbang. He has written copy for brands like Porsche, Mercedez-Benz, Indigo Airlines, Nike, and many more. This episode is perfect for those starting out in the Advertising industry, eager to learn the tricks and tips that will take their copywriting skills to the next level. Devargh and host, Utsav, engage in an engaging conversation about the art of planning a brand campaign, creating effective brand solutions as a content strategist or copywriter, and impressing clients with brilliant content pitches. This podcast will help you a lot in knowing more about the advertising industry and how it works. I promise after this podcast you will gain information and tips for becoming a better content strategist or copywriter. Devargh's Social Media handle: Linkedin: https://www.linkedin.com/in/devarghmukherjee/?originalSubdomain=in Instagram: https://www.instagram.com/devarghmukherjee/?hl=en 🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987 Timestamp: 0:00 - Intro 1:46 - Content Writing vs Copywriting 5:15 - Question you must ask as a Copywriter 8:02 - How to Breakdown the Brief of the Client? 10:35 - How to Plan Brand Campaign? 14:15 - Think for Brand Solutions 18:52 - Tricks and Tips for Genius Copywriting 23:50 - Devargh's Writing Ritual 25:55 - Jack of all Trades is Important in Ad Industry 30:40 - Importance of Good Design for Copy 35:20 - Write a Different Copy for a Different Channel 41:45 - Create Small Assets from Brand Campaign 45:18 - How to Solve Problems for Small Brands? 53:15 - Books and Resources for Copywriting 56:15 - 3 Skills Copywriters should develop apart from Writing 1:00:25 - Best Way to Pitch Ideas to Clients? 1:03:40 - Parting Thoughts 1:04:15 - Subscribe Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel : https://youtube.com/@thespotlightindiaclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 📱Instgram: https://www.instagram.com/thespotlightindiaa/ 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thespotlightmedia/ 😄Facebook:https://www.facebook.com/thespotlightentertainment 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious