Are you curious how Cadbury launched Oreo Biscuits and Dairy Milk Silk in India? On this week’s Just Curious, we have Garima Dikshit with us. Garima is a Digital Growth and Business Head at Just Herbs. Previously she worked with Cadbury India. At Cadbury, she worked on brands like Oreo biscuits, Dairy Milk, Dairy Milk Silk, 5 Star, Bournville, etc. In this podcast episode, Utsav and Garima talked about various topics. They spoke about Genius Marketing and Branding Strategies for Oreo and Dairy Milk Silk. What changes did Cadbury make in Oreo to increase its sales in India? Why Cadbury decided to launch Dairy Milk Silk in India? Reason behind the iconic 5 Star Ramesh Suresh ads and why they decided to end the Ramesh Suresh ads after some years? and Insights about how Cadbury generates 12,000 crores in a year. Timestamp: 0:00 - Intro 1:33 - Garima's Experience at Cadbury India 3:39 - Oreo's Launch in India 7:20 - Changes in Oreo for Indian Market 10:20 - Advertising of Oreo in India 13:40 - Decision on "Price" for Oreo 18:16 - Sales Techniques for Retail Stores 20:50 - Association of Oreo with Shakes 26:15 - Launch of Dairy Milk Silk 28:20 - Cadbury Silk vs Dairy Milk 31:38 - Favorite ads of Cadbury 32:45 - Reason behind Ramesh Suresh 5 Star ads 37:00 - End of Ramesh Suresh "5 Star" ads 41:00 - Different Chocolates from the Same Brand 43:45 - Innovation-Oriented Culture 47:45 - Dairy Milk is a 5000 Crore Brand 48:55 - Parting Thoughts 49:50 - Subscribe Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...) Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...) Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...) === Subscribe to The Spotlight Clips Channel : https://youtube.com/@thespotlightindiaclips Just Curious Podcast Playlist: https://youtube.com/playlist?list=PLUsCFzcUqnImvg-ZxIYoq62vKtuyu7q-k === Let's Connect Online: 🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1f... 📱Instgram: https://www.instagram.com/thespotligh... 👨🏻‍💻Linkedin: https://www.linkedin.com/company/thes... 😄Facebook: https://www.facebook.com/thespotlight... 📩To get in touch with us drop a mail at - thespotlightvadodara@gmail.com === 🙋‍♂️Who are we: ‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity. #TheSpotlightIndia #JustCurious #food #podcast