This week, we’re joined by Jen Campbell, the founder and creative director of Green Wedding Shoes, one of the most iconic and influential wedding blogs in the industry. Jen has been inspiring couples and creatives for over a decade, and in this episode, we’re diving into how she’s evolved with the ever-changing landscape of weddings, blogging, and business and she shares how she landed on the name, Green Wedding Shoes.  We’re chatting: What blogging looks like in 2025 (and how to stand out in a world of short-form content) How AI is changing the way we create, write, and connect with audiences The trends she’s loving right now and her number one piece of advice for couples Some of her favorite weddings over the years And her best business advice for creatives wanting to get their work published and seen  From the early days of blogging to the future of digital storytelling, Jen shares what it really takes to build a brand that lasts and how she continues to inspire couples to create weddings that feel authentic, intentional, and truly personal. Tune in for an inspiring and honest conversation with one of the leading voices in the wedding industry.    Jen also shares about a few of her favorite weddings which we have linked below and a speech writing app for weddings! If you're not sure what the heck to say at your best friend's wedding, look no further, help is on the way!  https://greenweddingshoes.com/a-wedding-suspended-400-feet-above-a-canyon-in-utah/ (this wedding went viral on IG and Pinterest and was also was picked up by a few news stations as well! Probably one of her most memorable ones) https://greenweddingshoes.com/epic-erupting-volcano-wedding-in-iceland/ (the wedding went viral on IG) https://greenweddingshoes.com/a-romantic-elopement-in-the-woods-laura-nick/ (first big viral wedding that the bride still gets noticed for out in the wild!)   Speech Writing App: https://weddingspeech.app/ If you want to submit your work to Green Wedding Shoes: https://greenweddingshoes.com/submissions/  Green Wedding Shoes Website: https://greenweddingshoes.com/ Green Wedding Shoes Instagram: https://www.instagram.com/greenweddingshoes/   ---- Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents