In this episode, Kristin delves into the intricate relationship between social media and aesthetic medicine, shedding light on the challenges and pitfalls faced by practitioners in the industry. She provides valuable insights for both practitioners and consumers, encouraging a thoughtful approach to the intersection of social media and professional integrity.   Episode Highlights: (0:00) Intro (2:20) The mandatory nature of having a social media presence for aesthetic providers (7:07) Deceptive practices on social media, including stolen photos and photoshopping (9:08) Critique of fake followers and engagement groups and their impact on social media authenticity (14:33) Concerns about the impact of social media on the perception of the industry's professionalism (16:04) Discussion on the challenges and frustrations of growing a genuine online presence (21:01) The importance of consumer awareness and cautious consideration of social media content (22:45) Outro ___   Thank you for listening! I would love to hear from my listeners, so reach out through the following channels:   Kristin Gemme, PA-C : @injectorkristin, @ethosaesthetics  Just a Pinch: @justapinchpodcast Email: justapinchpodcast@gmail.com