Inside EAW's Brand Revival Journey with TJ Smith

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JumbleThink

jumbleThink Inc.

399 episodes

3 months ago

jumbleThink tells the stories of dreamers, makers, innovators, and influencers who are impacting culture and changing the world around them. We interview leading actors, entrepreneurs, authors, athletes, and taught leaders to hear their stories of chasing big dreams. Along the way, we share tips on how you can turn your own dreams into reality too. Our host, Michael Woodward, has worked with hundreds of businesses to help them refine their ideas and create their big dream.

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Inside EAW's Brand Revival Journey with TJ Smith

JumbleThink

45 minutes

3 months ago

Inside EAW's Brand Revival Journey with TJ Smith

In this episode of jumbleThink, host Michael Woodward sits down with TJ Smith, President of @EAWVideo (Eastern Acoustic Works), for a behind-the-scenes look at the rebirth of one of the most iconic names in pro audio. From their pioneering days to the challenges of a venture capital buyout, EAW’s journey has been anything but ordinary. TJ shares how the company navigated its toughest seasons and what it took to rebuild a legacy brand in a rapidly evolving industry.

We dive deep into the cutting-edge innovations now redefining EAW’s product line—including their revolutionary Adaptive Systems like the Anna, Otto, and AC6 series, as well as the sleek and powerful NT206L. These aren’t just incremental upgrades; they’re part of a broader strategy to put EAW back at the forefront of audio excellence for touring, installed sound, and worship venues. TJ offers insight into how the team balances heritage with bold forward-thinking to deliver next-gen audio solutions.

TJ also opens up about his own journey into the audio world and what drew him to this work. His passion for the craft, combined with a strategic vision for the future, offers a compelling look at what it means to lead a company through reinvention. Whether you're an audio professional, entrepreneur, or creative visionary, this conversation is packed with lessons on innovation, leadership, and the power of staying true to your roots while building toward what's next.

Learn more about EAW at https://eaw.com/