In the weeks leading up to Joe Biden backing out of the 2024 presidential election, Kamala Harris began to take over social media organically. The grassroots Edits, music remixes, and more perfectly coincided with her becoming the Democratic nominee and brought together politics and pop culture to a new degree. In this video, I document exactly how this phenomenon came to be and what it could mean for the election come November. 

A huge thank you to Dash Hudson for sponsoring this video. Check out their new report to get caught up on social media marketing trends: https://www.dashhudson.com/resources/social-media-trends-report?utm_medium=organic&utm_source=creator&utm_campaign=SMTR1H2024_NA_2_12_2024&utm_content=Organic_JulesTerpakSMTR_TikTok_General_0_0_TOFU

0:00 - Kamala and Brat

2:20 - Dash Hudson partnership

3:54 - CNN appearance 

4:18 - Intro 

4:45 - Kamala’s social media rise

8:01 - Kamala’s TikTok approach

8:38 - How other candidates are using TikTok

9:36 - Is Kamala’s rise organic? 

11:39 - BidenHQ vs Kamala HQ

13:39 - Are the Edits and memes having impact? 

19:24 - Grounding us in reality

22:32 - How 2024 differs from the 2016 “meme election”

25:29 - TikTok’s role in the 2020 vs 2024 election 

27:12 - What to look out for moving forward

31:01 - Outro

Intro animation by Black Book Studio: https://www.blackbook.studio/

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Text versions of my videos: https://www.growingdigital.net/

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