There's this ongoing battle between content creation, and content consumption. 

You can find your fair share of people out there screaming that you should spend less time consuming content, and focusing on creating it for others. They're a dime a dozen. 

Here's the thing though.

Without you absorbing their content, why the **** would they create it? 

Nobody would be creating content. 

So not only is your consumption of content crucial to the success of your own content, but it also helps you learn and grow as an individual. 

So consuming content IS important. SUPER IMPORTANT. Don't feel bad about it. 

On the flip side, I can get the importance of creating too. 

Creating content (like this podcast) has introduced me to so many new people, ideas, and opportunities, I can barely even begin to explain them all. 

So should you be creating content, or absorbing it? 

The answer is both.

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Justin Phillips:

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