Always read the label. Or never read the label? An icon of our times, Hong Kong singer-songwriter Ivana Wong speaks to Gavin So the JOYCE Head of Creative about music, art and her refusal to conform to mainstream popular culture. The firm friends and fellow creative mavericks share thoughts and insights into just how damaging a stereotype can be.

Labels may be for clothing, but they're not for people. Nor art. Ivana, the week before she opens doors to ‘Pink Room’ - the first chapter in an ongoing multimedia art project ‘The Missing Something’ - openly shares her personal point of view, inviting visitors to question the dominance of labels in the world, influencing and restricting our perceptions, beliefs and behaviour. In a fast paced world of first impressions, we need to take time to explore and appreciate the story behind the image.

“When you find yourself without true ‘art’, you will realise its importance. So preempting this - valuing it before you find yourself missing it - has become the central thought of ‘The Missing Something.”