Discover why and how to put joy first in a world that rewards hustle over happiness.
This bi-weekly show is for workaholics, founders, perfectionists and parents…the hardworking humans who struggle to find, choose or share joy because they are just so damn busy surviving.
Expect inspiration, education and practical how-to’s for living and working in a way that allows you to easily and consistently prioritize joy over fear.
Hosted on Acast. See acast.com/privacy for more information.
Discover why and how to put joy first in a world that rewards hustle over happiness.
This bi-weekly show is for workaholics, founders, perfectionists and parents…the hardworking humans who struggle to find, choose or share joy because they are just so damn busy surviving.
Expect inspiration, education and practical how-to’s for living and working in a way that allows you to easily and consistently prioritize joy over fear.
Hosted on Acast. See acast.com/privacy for more information.
From ancient Greek mythology to Marvel movies. From Shakespeare to Star Wars. The same patterns keep showing up because they're wired into human psychology.
And when your brand taps into these universal patterns, you're not just creating marketing. You're activating something that bypasses conscious thought and goes straight to emotion, memory, and identity.
And if you’ve been in my world a while, then you know just how important emotion is when it comes to building a successful business. It’s not ‘nice to have’ - it needs to be the core of your brand and all your marketing.
Today, after many many requests for this episode, I'm breaking down the twelve Jungian archetypes and why they're one of the most powerful strategic tools you can use to create instant recognition, deep connection, and fierce brand loyalty.
But here's what most people get wrong: They pick an archetype based on what sounds cool and end up with a stereotype instead of a strategy. The secret is understanding the four core motivations underneath the twelve archetypes. That's what transforms this from marketing gimmick into psychological strategy that runs all the way the way from your reels to your company’s vacation policies.
You'll discover why brands with tight archetypal clarity grow 97% more than confused brands, how Founders like Richard Branson manage to infuse their archetypes across over 400 companies worldwide.
Hosted on Acast. See acast.com/privacy for more information.