Decoding Colour Psychology in Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/35/3d/ab/353dab65-0838-572b-35b5-7f5c4104bc17/mza_17384363346245316163.jpeg/600x600bb.jpg

Joy First®

J.Nichole Smith

30 episodes

4 days ago

Discover why and how to put joy first in a world that rewards hustle over happiness.

This bi-weekly show is for workaholics, founders, perfectionists and parents…the hardworking humans who struggle to find, choose or share joy because they are just so damn busy surviving.

Expect inspiration, education and practical how-to’s for living and working in a way that allows you to easily and consistently prioritize joy over fear.

Hosted on Acast. See acast.com/privacy for more information.

All content for Joy First® is the property of J.Nichole Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Discover why and how to put joy first in a world that rewards hustle over happiness.

This bi-weekly show is for workaholics, founders, perfectionists and parents…the hardworking humans who struggle to find, choose or share joy because they are just so damn busy surviving.

Expect inspiration, education and practical how-to’s for living and working in a way that allows you to easily and consistently prioritize joy over fear.

Hosted on Acast. See acast.com/privacy for more information.

Decoding Colour Psychology in Marketing

Joy First®

1 hour 21 minutes 36 seconds

1 month ago

Decoding Colour Psychology in Marketing

I Spent Six Months Fighting Over Three Shades of Grey. Here's Why It Actually Mattered.

Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong.

And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.

What You'll Learn:

What happens in your mind with colour before your cognitive mind analyzes anything
The four groups of colour and how they correlate with personality types (with the exact science behind it)
How to choose colours strategically based on psychology, not just preference
Why certain colour combinations create delicious harmony while others trigger instant distrust
The critical questions to ask before choosing any colour for your brand
Real examples of brands getting colour psychology right (and catastrophically wrong)
Why it's so important to stick to colours from one 'group' to get the results you want with your brand
The psychology behind every major colour from brown to pink (including which one to avoid entirely)

Links & Resources Mentioned:

Free Brand Personality Quiz: go.jnicholesmith.com/quiz
Tara Lynn & Co. photography (sunshine brand example)
Janna Scharfenberg website (seaside brand example)
The Ad Girls rebrand: theadgirls.com (fireside brand example)
Natalie MacNeil website: nataliemacneil.com (fireside brand example)
Dr. Romie Mushtaq - Busy Brain Cure book
Starling Bank rebrand breakdown (mentioned)
Dealing with Whiteness podcast series (previous season)
Color psychology resources and tools
Book a strategy call with Nic
Super Bloom program information
Color Joy program

Hosted on Acast. See acast.com/privacy for more information.