In-Depth Branding Blueprint: The 6 Stages of a Strategic Rebrand #ep20

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Joy Colour Impact & Dogs

J Nichole Smith

36 episodes

5 days ago

The unconventional show for entrepreneurs, executives and serial success-seekers who want to use their time, energy and privilege to create more joy, freedom and positive impact - but are generally allergic to doing things the ‘normal’ way.

All content for Joy Colour Impact & Dogs is the property of J Nichole Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

In-Depth Branding Blueprint: The 6 Stages of a Strategic Rebrand #ep20

Joy Colour Impact & Dogs

1 hour 8 minutes 2 seconds

1 year ago

In-Depth Branding Blueprint: The 6 Stages of a Strategic Rebrand #ep20

This could be the most important podcast I do this year. Not a bad way to begin, eh?

This episode is a must for any business owner who will be building a brand or rebranding this year. This 60 minutes could save you MONTHS of pain and THOUSANDS in financial investment if you listen carefully and take just 20% of the advice in this episode.

In this episode I break-down the 6 Stages of a Rebrand (yes, it's the same for a new brand) to help you do it properly, efficiently and most importantly... strategically.

You'll disover what the stages of a rebrand are, how to navigate each one (avoiding the most common mistakes we see businesses make) and tons of practical, actionable, POWERFUL guidance for anyone thinking about embarking upon building a brand or rebranding an existing business.

In this juicy conversation we'll cover:

The difference between a strategic rebrand and visual rebrand
What actually is 'positioning' and what is made up of
Who you'll need to help you with your rebrand
The 6 stages of a strategic Rebrand
What you need to get started
The #1 most powerful tool you have to get more predictable (and desireable) outcomes in your brand/business
What role your 'why' has in helping you make more money
How to use the psychographics (over demographics) to find and convert your ideal clients
How to use psychology without sterotyping people
Which traditional part of a rebrand is basically irrelevent
What pricing has to do with your brand and how to get it right
The most important question you need to answer to have a successful rebrand
The biggest pitfall most business owners make when it comes to their products & services
What are the three most important visual elements of your brand?
When and why should you consider a name change?
What's the best angle for finding your niche-within-a-niche or 'micro-niche'?
Where to start when rolling out your rebrand (Big launch? Soft launch? Which is better?)
and lots, LOTS more...

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