In this episode, Kelly Forbes, founder of the A'ARU Collective, shares her extensive background in luxury travel, her transition into hotel sales, and the inspiration behind her company.
A'ARU focuses on curating sustainable luxury travel experiences that prioritise meaningful connections and authentic local interactions.
Kelly discusses the evolving expectations of luxury travellers, the importance of sustainability in the industry, and how A'ARU aims to bridge the gap between luxury and responsible travel.
She emphasises the need for hotels to align their values with those of their customers and the growing demand for experiences that foster connection and well-being.
Takeaways
- Kelly Forbes has 25 years of experience in luxury travel.
- A'ARU Collective was inspired by the need for sustainable luxury experiences.
- The importance of building relationships with customers post-booking.
- Luxury travel is evolving to focus on meaningful experiences.
- Sustainability in travel is about more than just certifications.
- Travelers are increasingly seeking authentic local interactions.
- The demand for multi-generational travel experiences is growing.
- Customers want to align their values with the hotels they choose.
- A'ARU aims to provide a concierge experience that enhances travel.
- Mental health and well-being are becoming key factors in travel choices.
Chapters
- 00:00 Introduction to Kelly and the A'ARU Collective
- 02:44 Transitioning to Hotel Sales and Representation
- 07:38 Understanding the Concept of Sustainable Luxury
- 13:17 A'ARU Collective's Unique Offerings
- 18:45 Inspiring Stories of Sustainability in Hospitality
- 23:05 The Evolving Landscape of Travel Consumption
- 27:21 Understanding the Educated Indulger
- 30:37 The Rise of Multi-Generational Travel
Find out more and connect with Kelly via her LinkedIn profile.
