In this episode of Journey to Millions, Ronald Chew, founder of Nerdunit, sat down with Raymond Khue, executive director of legendary bak kwa (chinese meat jerky) brand Oloiya, to discuss how a company like Oloiya managed to hit their annual sales target in just one month, whereas in the world, we hear of companies winding up after just one month of forced lockdown, due to the Covid-19 pandemic. 

Raymond also shared the challenges faced in inheriting a traditional business like Oloiya, the obstacles of trying to refresh the image of a brand that is deemed old fashion, to inject modern innovations and marketing techniques, and the soft skills he had to acquire in order to manoeuvre decisions made by the seasoned board of directors.