Summary In this episode of the Gary's Therapy podcast, host Jonny Shiell engages with Maz, the director of Garage Therapy, discussing the inception of the brand, the challenges faced in the car care industry, and the philosophy behind their product development. They explore the significance of the name 'Gary's Therapy', the meticulous process of creating car care products, and the importance of challenging industry norms to deliver high-quality solutions for both professional detailers and enthusiasts. In this conversation, Maz and Jonny discuss the importance of creating high-quality detailing products that appeal to both professionals and consumers. They explore the influence of professional athletes on consumer choices, the significance of targeting the right audience, and the user experience in product design. The discussion also touches on the non-negotiables in business, particularly regarding product quality and customer service, and concludes with a look ahead at future products and customer engagement strategies.