In this episode i talk to the owner and founder of the beard and grooming company that is Apothercary 87. Sam has owned apothercary now for over 8 years and what started as an idea, the became a full time job. Sam saw a gap in the market in beard grooming that has turned into a global trend. His innovation and mixology background gave him the platform to create fragrances that have now become something that all new beard brands have tried to copy.   We go through the topics that are business based discussing our business practices, processes, inspirations and  some self awareness mindsets. Don't forget to subscribe and thanks for listening to the show.   #OiOiPodcast