In this episode, Herb welcomes a co-host, Velvet Kavanaugh, Founder of Phenologic, to host a panel discussion on brand marketing and business development for growing small cannabis companies in New York. On the panel are the founders of three distinct New York cannabis brands: Kristina Lopez from House of Puff, Alice Biano from Pinks, and Wyatt Harms from Flamer. They discuss their brand origins, the importance of community and representation in the cannabis industry, and the unique challenges of navigating the New York market. The panelists emphasize the need for education to combat stigma, the significance of authenticity in branding, and the impact of social media regulations on marketing strategies. The panel discusses the unique challenges and opportunities in the cannabis marketing landscape, particularly in New York. They explore the impact of economic changes on their businesses, the importance of community engagement, and emerging trends in cannabis consumption, such as microdosing. The discussion emphasizes the need for creativity in marketing strategies and the vision for a future where cannabis is integrated into everyday life.

Joint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev.

Please contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover.

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