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John Malmo Consulting Commentaries
Archer Malmo
31 episodes
1 day ago
Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.
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Business
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All content for John Malmo Consulting Commentaries is the property of Archer Malmo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.
Show more...
Business
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#504 - Just Watch the Customers
John Malmo Consulting Commentaries
1 minute 32 seconds
5 years ago
#504 - Just Watch the Customers

For every sale, there was a need. And needs are manifested as customers. If you identify customer needs before your competitors do you’ll make more sales. If you identify customer needs before customers do you’ll make a LOT more sales.

John Malmo Consulting Commentaries
Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.